Through A Narrow Chink An Ethical Dilemma Essay Example For Students

Through A Narrow Chink: An Ethical Dilemma Essay Through A Narrow Chink: An Ethical Dilemma Essay by Pablo Baez Science 104 Prof. Holme In 1951 Carl Djerassi, with the Mexican pharmaceutical organization Syntex, built up the primary oral prophylactic by combining and changing the regular hormone Progesterone into a superpotent, exceptionally powerful oral progestational hormone called norethindrone. In fact, the elements and significance of this find were dumbfounding, since before this the main methods for contraception was fetus removal, and even that was not authorized at that point. The race to deliver this manufactured specialist was profoundly serious, being looked for after by numerous pharmaceuticals all through the world, and for a little juvenile organization in Mexico out of every other place on earth to think that its first just added to the fervor of the accomplishment. However beside this energy and serious enthusiasm something incredible and upsetting was being skirted. We will compose a custom paper on Through A Narrow Chink: An Ethical Dilemma explicitly for you for just $16.38 $13.9/page Request now Science, in my view had accomplished something incredible without investigating the potential outcomes of where this would lead. I trust Djerassi, like most researchers of his day, was so spellbound by the energy of blending his item and accomplishing his objective that he didn't stop to think about the repercussions of his achievement. The moral predicament was not investigated before hand, and this to me is the extraordinary disaster of most logical disclosure, since I immovably accept every researcher is liable for that which he makes. Djerassi stands up to a couple of inquiries of morals and ethical quality after the actuality. On page 61, in part 6, he thinks about the contention of the utilization of poor Mexican and Puertorrican ladies for primer trials. Is this equitable another indication of misuse of poor people? Djerassi says by no means. Truly, the poor our the underlying guinea pigs for research yet this is no not quite the same as what dental specialists, hairdressers, and youthful specialists do. These bunches utilize the poor to sharpen their aptitudes, not in view of the poor womens numbness but since working class, resident, white ladies are probably not going to volunteer their administrations for science. My fundamental issue with this is he guarantees they won't volunteer their administrations. Obviously not, they know about the conceivable adverse impacts of such experimentation. This is clearly on the grounds that they are most likely all the more exceptionally instructed the poor Hispanic ladies. Destitution frequently blocks a need of good tutoring and training. Hence the familiarity with such a gathering to logical examinations will in all probability be a lot of lower. They most likely knew nothing of logical exploration by any means, not to mention how to peruse an assent structure that leaves them without lawful response. Djerassi specifies this too, the possibility that he can not offer them assent structures since they cannot peruse. That appears to be over the top to me! In the event that he can not illuminate his patients regarding the conceivable symptoms, at that point what chance do they have at equity if some heedlessly regulated medication causes them hurt? Returning to his unique contention, he asserted residents were most certainly not prone to chip in their administrations for logical investigation, however I dare contend the poor ladies in all probability didn't chip in yet were inquired. Did he inquire the residents? I exceptionally question it was even proposed. In part 9 Djerassi addresses another inquiry he was regularly gone up against with. What is your opinion about the social result of the work?. He replied this with a shrug of his shoulders and a basic, I couldnt have changed things. Once more, I am upset by the nervy way of his reaction. Truly, he recognized the effect the Pill had on the sexual unrest, however neglects to see past what has just happened, asserting frailty against the pace of science. Let me state that he is in all likelihood halfway right. There is very little to be done when science decides to accomplish something and the race starts toward that objective. .u7574d1de20490b0b10b42aaa9b631342 , .u7574d1de20490b0b10b42aaa9b631342 .postImageUrl , .u7574d1de20490b0b10b42aaa9b631342 .focused content zone { min-tallness: 80px; position: relative; } .u7574d1de20490b0b10b42aaa9b631342 , .u7574d1de20490b0b10b42aaa9b631342:hover , .u7574d1de20490b0b10b42aaa9b631342:visited , .u7574d1de20490b0b10b42aaa9b631342:active { border:0!important; } .u7574d1de20490b0b10b42aaa9b631342 .clearfix:after { content: ; show: table; clear: both; } .u7574d1de20490b0b10b42aaa9b631342 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; haziness: 1; progress: mistiness 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .u7574d1de20490b0b10b42aaa9b631342:active , .u7574d1de20490b0b10b42aaa9b631342:hover { obscurity: 1; change: murkiness 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .u7574d1de20490b0b10b42aaa9b631342 .focused content zone { width: 100%; position: relative; } .u7574d1de20490b0b10b42aaa9b631342 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-enhancement: underline; } .u7574d1de20490b0b10b42aaa9b631342 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u7574d1de20490b0b10b42aaa9b631342 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-outskirt span: 3px; text-adjust: focus; text-embellishment: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u7574d1de20490b0b10b42aaa9b631342:hover .ctaButton { foundation shading: #34495E!important; } .u7574d1de20490b0b10b42a aa9b631342 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u7574d1de20490b0b10b42aaa9b631342-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u7574d1de20490b0b10b42aaa9b631342:after { content: ; show: square; clear: both; } READ: Prostitution Essay But to guarantee oneself unfit to have had any kind of effect, particularly somebody of his insight and impact, is strikingly tragic. I immovably accept that the course of science, however hard to stop or on the other hand turn totally, can be controlled by those bleeding edge researchers enough to at least look for revelation with a specific social mindfulness. This case of weakness is a cop out, clear and straightforward, and no indirect language or guarantee of numbness will give the casualties their typical lives back. This has been the situation in atomic, clinical, and synthetic exploration. Perpetually somebody endures because of the deceitfulness of others. Perhaps I am being somewhat cruel. Djerassis Pill gave ladies an incredible force, the ability to control labor, just as a more prominent opportunity toward sexuality that before this was consumed by . Through A Narrow Chink An Ethical Dilemma Essay Example For Students Through A Narrow Chink: An Ethical Dilemma Essay by Pablo Baez Science 104 Prof. Holme In 1951 Carl Djerassi, with the Mexican pharmaceutical organization Syntex, built up the principal oral preventative by integrating and modifying the regular hormone Progesterone into a superpotent, exceptionally powerful oral progestational hormone called norethindrone. Truly, the elements and significance of this find were astonishing, since before this the main methods for contraception was fetus removal, and even that was not sanctioned at that point. The race to deliver this manufactured specialist was exceptionally serious, being looked for after by numerous pharmaceuticals all through the world, and for a little juvenile organization in Mexico out of every other place on earth to think that its first just added to the fervor of the accomplishment. However beside this energy and serious intensity something incredible and upsetting was being avoided. We will compose a custom article on Through A Narrow Chink: An Ethical Dilemma explicitly for you for just $16.38 $13.9/page Request now Science, in my view had accomplished something extraordinary without investigating the potential outcomes of where this would lead. I trust Djerassi, like most researchers of his day, was so spellbound by the fervor of combining his item and accomplishing his objective that he didn't stop to think about the repercussions of his achievement. The moral quandary was not investigated before hand, and this to me is the incredible catastrophe of most logical revelation, since I immovably accept every researcher is liable for that which he makes. Djerassi stands up to a couple of inquiries of morals and ethical quality after the certainty. On page 61, in part 6, he ponders the contention of the utilization of poor Mexican and Puertorrican ladies for primer investigations. Is this equitable another sign of abuse of poor people? Djerassi says in no way, shape or form. Indeed, the poor our the underlying guinea pigs for research however this is no unique in relation to what dental specialists, stylists, and youthful specialists do. These bunches utilize the poor to sharpen their abilities, not on account of the poor womens obliviousness but since working class, resident, white ladies are probably not going to volunteer their administrations for science. My principle issue with this is he guarantees they won't volunteer their administrations. Obviously not, they know about the conceivable inconvenient impacts of such experimentation. This is clearly in light of the fact that they are most likely all the more exceptionally taught the poor Hispanic ladies. Destitution frequently blocks a need of good tutoring and training. Subsequently the consciousness of such a gathering to logical examinations will in all likelihood be a lot of lower. They probabl

Recording of Music on CDs Essays

Recording of Music on CDs Essays Recording of Music on CDs Essay Recording of Music on CDs Essay In the mid 1980s when CDs were first presented, there were required to hold information (for example PC programming, music and so on) in an advanced configuration! What do we as a whole need in a CD? Well for the model we would utilize a music CD. The primary point is make an account with extremely high devotion which implies the closeness between the first sign and the replicated signal. The propagation of sound which regardless of how often a track is played would even now be a similar quality as you initially played it! In this report, it will give you how simple and computerized innovation work with CDs. Simple Simply out of general intrigue, the word Analog originates from two Greek words significance in exactly the same words. A case of how another simple gadget functions is a clock. The hands of the clock make a total circuit in a moment or in an hour or into equal parts a day, contingent upon which hand it is. The hands would constantly circumvent similarly as the Earth turns totally around on its hub in a day. Simple chronicles attract an impression of sound waves the scrawl direct in vinyl records or as varieties of attractive vitality in tape. The vinyl records and tape store these photos of the sound examples and permit them to be played back again and again. Figure 1.1 shows a regular simple tape. There are a few issues with this framework that I will simply feature: * The data gets stirred up with the blunders of the medium. A clock hand that doesn't stay aware of different hands gives incorrect data. * Dust in a record groove causes sounds not intended to be there. * Tape blemishes cause murmur that was not part of the first stable. * Fidelity If you have music and play it again and again on a simple configuration then the sound would not be that of the first. At the end of the day the nature of the sound would step by step crumble. The chart (Figure 1.0) shows what a simple sign would resemble scratching onto the tin chamber can! The machine which records it is called Edisons phonograph. Rather than taking note of it down on a chamber can, we can do it electronically! You can see a case of this on Figure 1.2 underneath. The diagram is indicating the situation of the mouthpiece stomach (Y pivot) after some time (X hub). The stomach is vibrating on the request for 1,000 motions for each second. You can see that the vibrations that are taking note of down the sound are working rapidly! In any event, saying a hard like hi has a specific tone! The chart is showing it going all over which came about 500-hertz (500 motions for each second) wave. Computerized Data The word computerized in Latin methods digitus or finger, since everybody since the beginning figures out how to rely on his/her fingers. We have ten fingers, so with us people, the normal numbering framework is to the base 10 (0 to 9). For PCs, they utilize 0 and 1 since they dont have fingers! Normally 0 is off and 1 is on. This is the thing that we call the parallel framework. With computerized accounts, the PC utilizes the twofold coding framework to disentangle and encode. A model: How accomplishes it work? We can take a composition for instance, if oil was spilled on the painting it is mind boggling to reestablish what was there before in light of the fact that the oil has become some portion of the work of art. In any case on the off chance that somebody recorded the work of art with a paint-by-number plan in incredible detail, the oil wouldnt matter there no numbers doled out to the oil! The craftsman could redraw the artistic creation by following the number codes precisely. Just this time the oil spillage wouldnt be there! Indistinguishable duplicates can be produced using here. Computerized information works precisely like this which is the reason it can recreate what it had initially just by utilizing numbers. Advanced chronicles can that maintains a strategic distance from the hindrances that simple get. It doesn't attempt to draw the data that is being spared. As another option, it changes over the data into a scientific code that overlooks the blemishes of whatever medium (The transporter between a wellspring of data and its target group!) is putting away the information. Figure 1.3 shows what a CD resembles: Changing over Data To improve yield of sound quality and effective, we would need to change over a simple sound into advanced before it is yielded! How is this done might you inquire? Well advanced chronicle changes over the simple wave into a flood of numbers and records the numbers rather than the wave which we saw on the chart graphs figures 1.1 and 1.2. The change is finished by a gadget called a simple to-advanced converter (ADC). To play back the music, the surge of numbers is changed over back to a simple waves by a computerized to-simple converter (DAC). The simple wave delivered by the DAC is gotten through an intensifier which creates the sound out through speakers. The sound of a CD would be of the equivalent each time you play it except if for instance the numbers that are being changed over is adulterated. The simple wave created by the DAC will be the equivalent or close to enough unique simple waves if the ADC produces precise numbers and it is examined at a high rate. Smaller Disk (CD) At the point when CDs examining rate and exactness is working, it creates a ton of information. On a CD, the computerized numbers created by the ADC are put away as bytes! Only for actuality, all that's needed is two bytes to speak to 65,536 degrees. A CD can put away to 74 minutes of music. In this way the aggregate sum of computerized information that must be put away on a CD is! How is this worked out is what you are thinking? Well the condition for this is by: 44,100 examples/(channel*second) * 2 bytes/test * 2 channels * 74 minutes * 60 seconds/minute = 783,216,000 bytes The CD player The CD player has the activity of finding and perusing the information put away as knocks on the CD. Taking into account how little the knocks are, the CD player is extremely exact when examining the knocks! A laser and a focal point framework center in around and read the knocks. A following system moves the laser gathering with the goal that the lasers shaft can follow the winding track which can go all over the CD. Underneath on Figure 1.4 shows what is within a CD player. A portion of the parts are marked so it is simpler to recognize what's going on with everything! Recovery of simple signals in the CD player Inside the CD player there is a DAC. Within the DAC, there is a clock that recovers the advanced information stream of the CD-player. Recovery is finished by something many refer to as Phase Locked Loop (PLL) which is situated in the info beneficiary. Anyway in this DAC plan an extra PLL is applied between the information recipient and the DA converters. A weakness is the PLL has a moderate following of recurrence changes however it is adequate in light of the fact that the information stream is created with truly stable X-tal oscillator inside the CD-player. The PLL exists of a Voltage Controlled X-tal Oscillator (VCXO) which is contrasted and the recovered clock from the information recipient. This mistake signal, sifted with a low pass channel with a low data transfer capacity (far underneath the sound range), controls the VCXO. In any case, the unfiltered mistake signal is accessible as a yield. We called this yield PLL sound. With a perfect CD-player and perfect PLL this sign ought to be a consistent voltage. Anyway after estimation and listening we would know better. At the yield an extremely little sign is available with clamor and sign that is some how corresponding with the simple music signal. By associating an enhancer with high addition to this yield, contrasts between various players could be recognized. It is even conceivable to decide contrasts between the first CD and a few CD-ROM duplicates (the brand just as composing speed). There is a connection between the sound nature of the CD-player (utilized as information source just for the DAC) and the sign at the PLL sound yield. This component makes it workable for the DAC proprietor to tune in to the nature of the CD-player and conceivably to improve it. The PLL sound yield is something like an emotional clock range analyser. End Throughout the years, innovation has moved quickly particularly with the chronicle of music as an advanced sign on a CD and the manner in which simple sign is recovered on a CD player. Today most would tune in to an advanced type of music however the procedures despite everything include simple signals en route! Here we have indicated that albeit simply playing a CD could be as simple as squeezing the Play button, the rationale and procedures are to some degree obscure to many! By the day's end these advances would just make tuning in to music increasingly agreeable for individuals.

How Angry Birds Started and Why It Got So Successful

How Angry Birds Started and Why It Got So Successful © Shutterstock.com | OlegDoroshinIn this article, we will look at 1) Angry Birds â€" an introduction, 2) how Angry Birds got so successful, 3) global impact, and 4) what enterprises can learn from Angry Birds.ANGRY BIRDS â€" AN INTRODUCTIONThis video game franchise was created by Rovio Entertainment, a Finnish computer game developer. The game was inspired by a sketch of stylized wingless birds. The first release was on the Apple iOS platform in December 2009 and by October 2010 the game had sold 12 million copies on the Apple app store. At this point, the game was developed for other smartphones including those on the Android, Symbian and Windows Systems. The game has also expanded to video game consoles and PCs.The game has seen phenomenal success in all its platforms for its addictive gameplay, comical style and low price to play. The large market for game related merchandise is also present with items featuring game characters. There are also multiple spin-off games and a TV ser ies with longer terms plan for a feature film.Total downloads for the game across all platforms for all editions total 2 billion. The game is the highest downloaded game series that employs a freemium model.  The British Prime Minister, David Cameron has admitted to having a slight addiction for the game as well as other famous people such as Dick Cheney, actor John Hamm and many more.GameplayOne main reason for the games immense popularity is its simple design. There are barely any instructions or complicated controls allowing people of all ages and technical prowess to easily play the game. The game screen features the antagonist pigs to the right while the angry birds are to the left. The pig are sheltered in structures made of wood, concrete, steel or ice. The birds have to be catapulted through the air to destroy the forts and squash the pigs.The game appears simple but there is science behind it. A bird on the right trajectory can wreak havoc on the pigs while a wrong one can lead to failure and the level restarting.History of Angry BirdsAngry Birds Games and Spin offsThe game has led to many different versions. These include Angry Birds (2009), Angry Birds Seasons (2010), Angry Birds Rio (2011), Angry Birds Friends (2012), Angry Birds Space (2012), Angry Birds Star Wars (2012), Angry Birds Start Wars II (2013), Angry Birds Go! (2013), Angry Birds Epic (2014), Angry Birds Transformers (2014), Angry Birds Fight (2013) and Angry Birds Under Pigstruction (2015).Spin Offs include Bad Piggies (2012), Angry Birds Stella (2014) and Angry Birds Stella POP! (2015).Angry Birds Statistics The game has been downloaded 2.5 billion times by 1.7 billion smartphone users globally. These users have thrown 600 billion birds collectively and earned 150 billion stars across all Angry Birds games. In comparison, the Milky Way only has 100 billion stars! By the end of 2011, 300 million minutes of the game were played daily.According to The Guardian, in 2013 Rovio’s growth s talled and revenues grew by only 2.5% year-on-year. The company reported revenues of €156m ( £128.4m) for 2013 compared to 2012s €152.2m â€" which represented more than double the €75.6m that Angry Birds made in 2011. 47% percent of this revenue came from the consumer products division which includes toys, books and other licensed products.Some other interesting infographics about the game can be seen here and here.HOW ANGRY BIRDS GOT SO SUCCESSFULThe creators of Angry Birds managed to formulate the perfect recipe for a casual game with everything in just the right quantities. According to Michael Chorost, there are four main reasons for the game’s popularity. Underlying these reasons is the delicious delay between the birds being launched and the results. This feeds our primal pleasure centers.The dopamine action in your brain makes you want to know, urgently, what will happen when you fire the bird. And its extremely easy to get yourself in a position of wanting, because t he game is so simple. It gives you intermittent but extremely satisfying rewards. So you pull the slingshot again and again and again. And again and  again  and  again  and AGAIN.Another opinion is by Raph Koster who believes that a primeval skill is re-awakened in humans through the central aiming mechanism.Its evolutionarily useful that the brain fastens on challenging problems that have to do with trajectories. Physics calculations like this were extremely valuable if you made your living with a spear.Some other reasons for the game’s success are described below.Simple Yet Engaging ConceptThis may seem like an obvious combination to aim for when developing a game. But it is not always translated practically. In Angry Birds, the developers have ensured that the game is easy to pick up for a new player and factors such as age or intelligence are not barriers to enjoying the game and even doing well as it. This means that none of the challenges presented by the game are impossible and can all be overcome with some time and effort. This makes for a relaxing and low stress game which can be played at any time for any period of time.This simplicity can also be a danger to the engagement level of a game. If a game is too simple in concept, then people may lose interest faster. But because the game is based on trajectories, there is a slightly different result every time. In addition, though people quickly develop a mental model of the game’s methodology, strategy and scoring, it remains engaging because there is carefully planned expansion of this mental model through increasing complexity as the game progresses with more birds and more complex structures to destroy.Cleverly Managed Response TimeGenerally, applications will attempt to provide users with a faster response time. This is a key requirement for many products such as google, email or instant messaging. However, in other types of applications, a more prudent use of response time can actually add dept h and quality to user engagement with an interface. In Angry Birds, this response time is utilized quite cleverly where the bird is released at a leisurely pace and its trajectory is marked and observable. The pigs and their structures take their time to fall apart or be destroyed completely. This slow pace allows users to correct their errors, study what they did right or wrong and plan their strategy. It also allows the game to remain relaxing rather than nerve racking.Short Term Memory ManagementHuman short term memory is exceedingly limited when compared to other aspects of our system of memory. This short term memory allows humans to recall a small number of items, behaviors or patterns for a short time frame allowing us to operate without the more complex process of bringing in the long term memory. The Angry Birds game design manipulates this short term memory in the most intuitive way by bending it to create better engagement with the game. This short term memory loss is cre ated in a way that it does not become a negative for the player but adds to the complexity of the game. One example of this in action is when the screen loads at the beginning of each game. The player sees a quick view of the pigs in their structure before panning back to the birds, driving the structure out of mind and removing the ability to strategize. The player will then move back to view the structure again, allowing the short term memory to recharge.MysteryThe element of mystery, big or small, has the ability to keep humans engaged. Whether this mystery is in art, advertising or a movie, we tend to find these mysterious details compelling. The game is full of these little mysteries such as the presence of small bananas in some levels, the shaking of pig abodes right before the level begins, why birds sometimes somersault when released and not every time and many more. These small questions are not enough to frustrate but enough to add another layer to the engagement of the ga me.Casual Play TimeAnother appeal of the game is that it can be played for as short or as long a time period as the user wants. This means that a quick game can be taken in while waiting in a line, during a lunch or tea break or while traveling in a taxi or bus. The game is meant to be played casually but with enough goals and objectives to keep even hardcore gamers involved.SatisfactionAll the visual and audio effects of the game come together to make a satisfying and enjoyable experience for any kind of player. The game play allows for satisfaction and achievement with every successful level, whether it is finished in one try or several dozen.Popularity Breeds more PopularityHuman curiosity makes us want to try out what is deeply engaging another person. With the initial buzz of the game on its release, more and more people wanted to try out this new sensation, thus leading to increased referrals and yet more interest.GLOBAL IMPACTAngry Birds is a true phenomenon, having entered t he lexicon of the current times. Its impact can be seen extensively in all aspects of modern entertainment and culture. Some of these examples are:Television FilmThe characters from the game have been mentioned in various TV shows around the world. These include Israeli comedy show Eretz Nehederet’s satirized version of Israeli-Palestinian peace attempts featuring the Angry Birds negotiating with the pigs. Other mentions include Conan, The Daily Show and Tosh.0 as well as 30 Rock. Fans of the game include British Prime Minister David Cameron, author Salma Rushdie, basketball star Kevin Durant and actor Jon Hamm. The game was also featured in film G.I Joe: Retaliation, TV series VEEP and referenced in a parody of The Hunger Games.AdvertisingThe characters have also been featured in advertisements for different products. These include a series for Microsoft’s search engine Bing, one for Nokia’s N8 phone, T-Mobile, Finnair as well as Rovio created promotional variants for other companies. These include Finnish snack company Fazer, Spanish pizza chain Telepizza, Japanese TV network Fuji TV, Cheetos and Coca Cola.SportsFormula 1 driver Heikki Kovalinen was sponsored by Rovio in 2012 and wore an Angry Birds helmet and a promotional web-based version of the game was released in his honor. Another driver, Kimi Raikkonen also has an Angry Birds Space logo on his cap. For the 2012 Monaco Grand Prix, Rovio teamed up with the Lotus team to affix its logo on top of each Lotus Renault F1 car.An angry hockey player bird, HockeyBird was unveiled as the official mascot for the 2012 IIHF Ice Hockey World Championships designed by Toni Kysenius and Rovio.Video GamesThe game has inspired knock-off and parody games which use the same basic mechanics as the original. Some of these include Angry Turds, where monkeys throw feces at hunters. Yet another is Chicks’n’Vixens where the birds and pigs are chickens and foxes. This game was released on the Windows phone platform a s a challenge to Rovio, who had not released the game for the platform.WHAT ENTERPRISES CAN LEARN FROM ANGRY BIRDSThis app can help enterprises learn about how to handle large amounts of critical data. According to Andy Gross of Basho, there is a connection between a mobile gaming app and an effective, strong enterprise infrastructure. This connection is the huge amounts of critical data as well the constant pressure to meet customer expectations.Data Customer Expectation Handling at RovioThe creators of the game have to handle more data than many enterprises do. By 2013, the game had been downloaded 2 billion times with 263 million monthly users. All these users bring in considerable data such as personal information and player stats among others. To manage customer expectations, companies such as Rovio manage critical data by keeping a focus on the key factors that have an effect on business revenue and user experiences. In this case, these are game performance and availability. This means that the game needs to be available all the time with no downtime and that users can access their data such as scores and stats at all time without any loss of data or errors. These learnings can be translated to enterprises easily.Catering to high user expectations   To ensure a perfect user experience, companies such as Rovio, Amazon and Facebook have put in place distributed systems to guarantee availability, zero data loss and zero downtime. This is possible only through distributed databases.Flexible Storage   The Rovio databases have a schemaless design as well as no restrictions on data formats. This allows all critical user data to be easily stores, managed and delivered with no unified format required.Low Latency Design  In a distributed system, data is replicated on different multiple nodes to provide a higher tolerance for hardware failure and allows the system to continue to function with no loss of critical data.Global Data Locality   A multi-datacenter repl ication makes sure that data is present close to users in order to ensure optimal performance anywhere in the world.Scalability to Manage Growth   As more users enter the fray, more data is brought in the need to scale becomes crucial to success. The Rovio infrastructure allows them to add and remove nodes and scale from tens to hundreds of servers to meet customer demand.Companies therefore, need to learn to not only capture big data but also leverage it to improve the bottom line.